Why it matters: The selection comes as no surpriseas the former Iowa guard garnered national attention for the "Caitlin Clark effect" that has brought with it a boom in NCAA women's basketball viewership and tickets sales, and huge anticipation over this year's WNBA draft.
The expected pick by Indiana has already caused an uptick in interest and ticket prices for the Fever, per ESPN.
Zoom out: A staggering 18.7 million people watched the South Carolina-Iowa women's NCAA title game earlier this month — a record for women's college basketball and a five-year high for any basketball broadcast.