While much ink has been poured over China's economic growth in recent decades, the contributions of Chinese women often receive less attention. With the pressure of the "three-child policy", being a mother isn't a mere personal choice, it's a part of national demographic strategy. To navigate their lives, many Chinese mothers are now turning to what has been referred to as "mumpreneurship". A January 2024 search for "妈妈创业" (the term in Chinese) showed 69.9 million results on Baidu, China's primary search engine, compared to just 2.6 million English results on Google.