For online food delivery, researcher explores how the three-sided relationship affects pricing and service
Amid rising demand for convenience and bolstered by the pandemic, online food delivery platforms like DoorDash and UberEats have become key players in the dining scene. As these three-way relationships—connecting consumers, restaurants and gig drivers—have grown, a new study co-authored by a Virginia Commonwealth University researcher is shedding light on how pricing, service quality and the relationships themselves are evolving in the OFD universe.