How a test drive may lead to an electric vehicle purchase
Published Date: 12/19/2022
Source: sciencedaily.com
There's something about test driving an electric vehicle that boosts some potential buyers' personal identity as being early adopters of the latest technologies, a new study has found. And that strengthened sense of being a timely user of new gadgetry was linked to a higher likelihood that the test-driver would show interest in buying the car, the study suggested.