Differences in adoption of digital payments by Generation Y versus Generation Z
Published Date: 12/2/2022
Source: phys.org
Research in the International Journal of Electronic Marketing and Retailing looks at the difference of opinion between Generation Y and Generation Z in the adoption of digital payments. They found that people in the older group were less tolerant of risks associated with digital payment and were more prone to social environmental influences whereas those in the younger group were more concerned with ease of use and satisfaction with the process.