YouTube wants to lure creators away from TikTok with cash, but it won’t say how much
Published Date: 9/26/2022
Source: technologyreview.com
In 2007, YouTube made a decision that created a career out of what was previously just a hobby: the company announced it would give over half of the revenue it earned running ads on videos to creators themselves. Fifteen years later, that creator cut—55%—supports the nearly 400,000 people in the US working 40-hour weeks as…