Many academic studies have been centered on Western theories and methodologies for a long time. This approach to research is broadly defined as "universalist." It assumes that "one-size-fits-all" and set norms can be applied across cultures. For example, Western ideas about identity revolve around the individual. That shapes how research is conducted: it focuses mainly on the individual and emphasizes analysis at the individual level. Using Western approaches in non-Western contexts misses out on contextual issues such as power relations between an individual and their community.