Innovation language benefits female entrepreneurs in reward-based crowdfunding
Published Date: 8/8/2022
Source: phys.org
Gender bias against women in entrepreneurial finance is turned on its head in the context of reward-based crowdfunding, according to new research published in the Strategic Entrepreneurship Journal. Specifically, female crowdfunding entrepreneurs can actually profit from using more innovation language when launching campaigns in male-typed categories, which implies that women may have more freedom to resist traditional gender stereotypes in the case of reward-based crowdfunding.