In many ways, the travel industry has tended to focus on business travelers and richer tourists, ignoring travelers such as backpackers who tend to travel on a tight budget and have little to spend on their journey. However, there is a subset of backpackers, informed and educated and highly active on social media that the industry would do well to find ways of engaging with. These digital backpackers commonly review and report on the places they visit and the sights they see, often as video bloggers, or vloggers.