Climate change, pollution, and the lack of pollinators are just a few of the many challenges we face, both locally and globally. Ecology plays a key role in addressing these challenges. While ecological research produces a wealth of valuable scientific knowledge, emerging evidence suggests that much of the research effort is wasted, and a large fraction of information is not available to users—other researchers, policymakers, or the general public. But how much of the information value is being lost to us? How urgently do we need to act?