The best word to describe supply chain performance in the past two years is turbulent. Supply chain operators and customers alike continue to dream of days past when goods were available, and bottlenecking was at a minimum. As there is seemingly no end in sight to the current supply chain woes, LSU Department of Marketing Assistant Professor Kris Lindsey Hall, Ph.D. student Ripinka Koli Patil, and co-authors explored the many factors that impact a firm's logistics performance. Their recent article, "Collaboration, Feedback, and Performance: Supply Chain Insights from Service-Dominant Logic," details the findings in the Journal of Business Research.