Sustainability is becoming a selling point for many customers, and small and medium manufacturers (SMMs) up and down supply chains are being pushed to address their emissions and resource use. However, many SMMs are hesitant to take on sustainability goals. A new paper from NIST and Georgetown University, Refocusing the barriers to sustainability for small and medium-sized manufacturers, addresses their hesitations by reviewing data from corporate sustainability reports and projects supported by the Departments of Commerce and Energy. The paper identifies several standards used to improve sustainability that also yielded increased sales and retained customers and jobs in SMMs.