Solid-solution organic crystals have been brought into the quest for superior photon upconversion materials, which transform presently wasted long-wavelength light into more useful shorter wavelength light. Scientists from Tokyo Institute of Technology have revisited a materials approach previously deemed lackluster—using a molecule originally developed for organic LEDs—and have achieved outstanding performance and efficiency. Their findings pave the way for many novel photonic technologies, such as better solar cells and photocatalysts for hydrogen and hydrocarbon productions.