A research team led by Shiori Hironaka, a project assistant professor of Computer Science and Engineering at Toyohashi University of Technology, collected big data on social media in ten countries and analyzed the relationship between connections and the behaviors of people on the Internet. The researchers found that the users had the same characteristics in follow ratios, which reflect the behaviors of users regardless of country. Discovering common characteristics and differences in data that reflects social diversity may help people effectively use data according to their cultural differences, for instance, for marketing and the effective sharing of information.