Good acoustics in the workspace improve work efficiency and productivity, which is one of the reasons why acoustic materials matter. The acoustic insulation market is already expected to hit 15 billion USD by 2022 as construction firms and industry pay more attention to sound environments. Researchers at Aalto University, in collaboration with Finnish acoustics company Lumir, have now studied how these common elements around us could become more eco-friendly, with the help of cellulose fibers.