The World Health Organization announced a new naming scheme for coronavirus variants using the Greek alphabet. The scientific names used to date “can be difficult to say and recall, and are prone to misreporting,” the organization said in a statement. “As a result, people often resort to calling variants by the places where they are detected, which is stigmatizing and discriminatory.” The B.1.1.7 variant, the variant that emerged from the U.K., will be called Alpha, whereas the B.1.617 first detected in India will be referred to as Delta. The existing names will remain in use by scientists and in research, the WHO said. Subscribe to our YouTube channel: https://bit.ly/2TwO8Gm Bloomberg Quicktake brings you live global news and original shows spanning business, technology, politics and culture. Make sense of the stories changing your business and your world. To watch complete coverage on Bloomberg Quicktake 24/7, visit http://www.bloomberg.com/qt/live, or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app. Have a story to tell? Fill out this survey for a chance to have it featured on Bloomberg Quicktake: https://cor.us/surveys/27AF30 Connect with us on… YouTube: https://www.youtube.com/user/Bloomberg Breaking News on YouTube: https://www.youtube.com/c/BloombergQuickTakeNews Twitter: https://twitter.com/quicktake Facebook: https://www.facebook.com/quicktake Instagram: https://www.instagram.com/quicktake