Where have all the flowers gone? And why is their universal popularity not matched by a universal outcry about their continued decline? It's a question that exercises us on a regular basis at Fauna & Flora International (FFI), usually when some permutation of our name appears in the press. We have been called many things in our time, but Flora & Fauna International is a perennial favorite. The subliminal message, clearly, is that it's high time we put flora first.