Negativity found to increase chances of Twitter posts going viral
Published Date: 4/14/2021
Source: phys.org
A team of researchers from the SINAI Department of Computer Science, CEATIC and Universidad de Jaén has found that Twitter posts with negative sentiments are more likely to go viral than those that are more positive. In their paper published in the journal Royal Society Open Science, the group describes their analysis of Twitter posts during a politically emotional event in Spain—a referendum seeking to give Catalan independence back in 2017.