Firefly beetles rank among the world's most charismatic creatures, with luminous courtship displays that have now turned them into a popular attraction for wildlife tourists. In the first comprehensive review of firefly tourism, published in the journal Conservation Science and Practice, an international team of biologists led by a Tufts University researcher, reveal that an estimated 1 million people now travel each year to witness bioluminescent performances starring some two dozen firefly species around the world.