Nature is full of color. For flowers, displaying color is primarily a means to attract pollinators. Insects use their color vision not only to locate the right flowers to feed on but also to find mates. The evolutionary interaction between insects and plants has created complex dependencies that can have surprising outcomes. Casper van der Kooi, a biologist at the University of Groningen, uses an interdisciplinary approach to analyze the interaction between pollinators and flowers. In January, he was the first author of two review articles on this topic.