Before the Capitol riot, it looked like Trump would remain the Republican Party standard-bearer, either running for president himself again in 2024 or acting as kingmaker in the GOP field. He was also expected to exact revenge against a long line of Republicans who crossed him, most notably Georgia Governor Brian Kemp, who refused to try to overturn Biden’s election win in the state. But some believe Jan. 6 changed all that. “When the Trump presidency is discussed in the near, medium and long term by anyone, all conversations will begin and end with the day of insurrection,” said Republican strategist and former George W. Bush White House aide Scott Jennings. “And I don’t know how you ultimately go back to the American people and say, ‘Please overlook that one day because it wasn’t really our fault.’ Well, yeah it was. It was your fault.” A Jan. 15 Pew Research poll supports that view, finding only 29% job approval for Trump, with 68% of the sample saying they don’t want him to remain a major political figure in the years to come. The riot has certainly exposed a rift in the GOP. Republican House Conference Chair Liz Cheney was one of 10 members who crossed party lines and joined Democrats in impeaching Trump for inciting insurrection. Several Republican senators, including Leader Mitch McConnell, have suggested they are open to convicting Trump, which would effectively end his 2024 run before it begins. Dozens of major U.S. corporations, business groups and donors who typically back Republicans have said they will suspend or stop campaign contributions to candidates who supported Trump’s challenge to the election results. But Trump is likely to maintain a grip on the populist wing of the GOP. That was evident on Jan. 8, when the Republican National Committee re-elected Trump allies Ronna Romney McDaniel and Tommy Hicks as chair and vice chair in what was widely viewed as a proxy fight over the outgoing president’s role in the party. Despite the defections, the vast majority of House Republicans opposed impeachment, and nearly two-thirds did Trump’s bidding and objected to state-certified electoral votes for Biden even after the violence in Washington. Recent polls have shown that most Republican voters still support Trump and don’t blame him for the Capitol riot. “That doesn’t go away overnight,” said Kevin Madden, a senior adviser to Mitt Romney’s 2012 presidential campaign, said of Trump’s popularity with the Republican base. “That power that he has, that connection with the most active voices inside his movement, is very real and it still exists.” Subscribe to our YouTube channel: https://bit.ly/2TwO8Gm Bloomberg Quicktake brings you live global news and original shows spanning business, technology, politics and culture. Make sense of the stories changing your business and your world. To watch complete coverage on Bloomberg Quicktake 24/7, visit http://www.bloomberg.com/qt/live, or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app. Have a story to tell? Fill out this survey for a chance to have it featured on Bloomberg Quicktake: https://cor.us/surveys/27AF30 Connect with us on… YouTube: https://www.youtube.com/user/Bloomberg Breaking News on YouTube: https://www.youtube.com/c/BloombergQuickTakeNews Twitter: https://twitter.com/quicktake Facebook: https://www.facebook.com/quicktake Instagram: https://www.instagram.com/quicktake