Senator Kelly Loeffler’s campaign was designed to broaden the Republican Party’s appeal to voters in Georgia’s increasingly Democratic suburbs -- instead the race has turned into a contest in which each side is hardening its core supporters and few undecideds remain. One of the main reasons Georgia Governor Brian Kemp tapped Loeffler to fill Senator Johnny Isakson’s seat last year was that she might appeal to White suburban women who have been pivotal in recent elections and have been trending toward Democrats. From the start, Loeffler described herself as a “lifelong conservative, pro-Second Amendment, pro-Trump, pro-military and pro-wall.” And ever since, amid President Donald Trump’s baseless insistence that he lost Georgia to President-elect Joe Biden only because of widespread election fraud -- charges that have divided the state GOP -- Loeffler has only hardened her positions to ensure that loyal Republicans show up for a January runoff. Subscribe to our YouTube channel: https://bit.ly/2TwO8Gm Bloomberg Quicktake brings you live global news and original shows spanning business, technology, politics and culture. Make sense of the stories changing your business and your world. To watch complete coverage on Bloomberg Quicktake 24/7, visit http://www.bloomberg.com/qt/live, or watch on Apple TV, Roku, Samsung Smart TV, Fire TV and Android TV on the Bloomberg app. Have a story to tell? Fill out this survey for a chance to have it featured on Bloomberg Quicktake: https://cor.us/surveys/27AF30 Connect with us on… YouTube: https://www.youtube.com/user/Bloomberg Breaking News on YouTube: https://www.youtube.com/c/BloombergQuickTakeNews Twitter: https://twitter.com/quicktake Facebook: https://www.facebook.com/quicktake Instagram: https://www.instagram.com/quicktake