Online crowdfunding is a multibillion dollar industry, but crafting a compelling pitch that stands out among thousands of projects and lands investors is challenging. This is especially true for small-scale independent restaurant concepts where, due to intense industry competition, risk is high. Kickstarter's food category can have about 30,000 active pitches at any given time, but only about 25% achieve their fundraising goals. In other words, three out of four come up short and fail.