It is a well-known problem: too rarely do nature conservation initiatives, recommendations, or strategies announced by politicians lead to people really changing their everyday behavior. A German-Israeli research team led by the Helmholtz Center for Environmental Research (UFZ) and the German Center for Integrative Biodiversity Research (iDiv) has investigated the reasons for this. According to the team, the measures proposed by politicians do not sufficiently exploit the range of possible behavioral interventions and too rarely specify the actual target groups, they write in the journal Conservation Biology.