The Mandalorian is the most popular show on Disney+ — and also the biggest television series overall right now. A big part of that is Baby Yoda. He’s cute, charming, and makes us want to watch week-after-week. He’s also a way for Disney to sell merchandise and capitalize on a character that immediately makes us go, “I want it.” Subscribe: http://goo.gl/G5RXGs Like The Verge on Facebook: https://goo.gl/2P1aGc Follow on Twitter: https://goo.gl/XTWX61 Follow on Instagram: https://goo.gl/7ZeLvX Why'd You Push That Button Podcast: https://pod.link/1295289748 The Vergecast Podcast: https://pod.link/430333725 More about our podcasts: https://www.theverge.com/podcasts Read More: http://www.theverge.com Community guidelines: http://bit.ly/2D0hlAv Wallpapers from The Verge: https://bit.ly/2xQXYJr Subscribe to Verge Science on YouTube, a new home base for our explorations into the future of science: http://bit.ly/2FqJZMl