A clothing company has put up a billboard in New York City's Time Square that depicts President Donald Trump being hog-tied by a woman clad in athletic wear. The 30-foot-high billboard featuring a model binding a Trump look-alike with red, white and blue rope while stomping on his face, was put up Tuesday as part of an advertising campaign by Dhvani, a Portland-based clothing company. Trump's son, Donald Trump Jr, tweaked the media Friday for not writing about the billboard sooner. "Since you had time to thoroughly cover a stupid and tasteless meme seen by 8 people with incredible outrage, I figured you should dedicate the same time and outrage to this billboard in Times Square you hypocrities," he said in a tweet. Trump Jr. was referring to news coverage of a parody video, played during a conference at Trump's Miami golf resort, depicting a caricature of Trump murdering members of the news media and other critics. CEO of Dhvani Avi Brown told The Associated Press the billboard was intended to be a comment on the Trump administration's changes to the Title X family planning program blocking federal funding for health providers who refer patients for abortions. According to Dhvani, the model in the billboard, Michal Mesa, is a Marine Corps veteran and middle school teacher. Brown said there's been an increase of traffic to the company's website, along with an increase in sales, since the billboard went up. Subscribe to our YouTube channel: https://bit.ly/2TwO8Gm TICTOC ON SOCIAL: Follow TicToc on Twitter: https://twitter.com/tictoc Like TicToc on Facebook: https://www.facebook.com/tictoc Follow TicToc on Instagram: https://www.instagram.com/tictoc Subscribe to our newsletter: https://bit.ly/2FJ0oQZ TicToc by Bloomberg is global news for the life you lead. We are a 24/7 news network that covers breaking news, politics, technology, business and entertainment stories from around the globe, supported by a network of Bloomberg’s 2,700 journalists across 120 countries.