If you've ever pressed a picture-hanging strip onto the wall only to realize it's slightly off-center, you know the disappointment behind adhesion as we typically experience it: it may be strong, but it's mostly irreversible. While you can un-stick the used strip from the wall, you can't turn its stickiness back on to adjust its placement; you have to start over with a new strip or tolerate your mistake. Beyond its relevance to interior decorating, durable, reversible adhesion could allow for reusable envelopes, gravity-defying boots, and more heavy-duty industrial applications like car assembly.