"Give me a break!" "Fake News!" "Blah Blah Blah..." These retorts are symptoms of a fundamental problem in science communication—new research from the Tepper School of Business shows that when we hear something that doesn't make sense to us, it's much easier to respond with derision than to work to understand what is being said. It's difficult to bridge these gaps in understanding because they are driven by fundamental differences in values, perspectives, and knowledge bases. It means that debates escalate into arguments unless people work to build trust, respect, and common ground.